nd the winner is....I have
won the grand prize in the 2008 offical Oktoberfest poster
design competition. The competition has been organized by the city of Munich to
celebrate the largest beer festival worldwide, the famous Oktoberfest which has
been a landmark event for 175 years now.
A closed competition, the jury has
chosen from 21 entries, seeking designs which highlight the
uniqueness of the festival by communicating a
joie de vivre, as well as humor and overall charm.
Beer, beer, and still more beer...
My motif is essentially a vibrantly
colorful pop art collage using some of the "usual suspects," a heart, a Ferris wheel,
a pretzel, and – this goes without saying
– a beer mug. I used an ink brush for
the design, and CG colorized it on-screen.
The heartiness of it all
Using the Design
My award-winning design will be used
to promote the Oktoberfest on 7,000 posters and in 90,000 brochures in both
German and English languages.
In addition, the design will be
displayed on the official "Oktoberfest Beer Mugs" which have been collector's items since
1978. It will also be featured on assets like mugs, glasses, steins, t-shirts,
Money, Money, Money
All participants receive a
participation fee of 500 euros. The award winners receive 2,500 euros (first
prize), 1,250 euros (second prize), and 500 euros (third prize), respectively. An additional license fee of 5,000 euros is paid to the winner for
the merchandising rights.
Further, the winner will be assigned to design the offical Oktoberfest brochure.
This year around, the jury has decided
only two winners, and has left the third prize unawarded. The trophy money for
the third prize is therefore shared among the winners.
The Oktoberfest poster design
competition has been a closed competition since 2000. The invited participants
were allowed to enter two designs each. The jury had no knowledge of who created
which design since the competition required anonymized entires. All
invited artists and design agencies come from Munich and Germany.
Can't do without a pretzel
>MORE WHIMSICAL STYLE ILLUSTRATIONS
The Ferris wheel in
an abstract rendition
A History of Celebration
The largest folk festival in the world,
the Oktoberfest is legendary. With a history spanning almost 200 years, this unique
event has done its share in helping the city of Munich evolve into a leading
European tourist spot.
This is certainly in part owed to the
fact that the "Wiesn", as the Oktoberfest is also known, has always managed to
be both a folk festival for the people of Munich, as well as a big international event.
Produced by Rastal, a
major manufacturer of kitchenware, the monumental one liter stoneware
stein has been a collectors' item since 1978, with prices for out of print
steins selling at up to several hundred dollars. Each mug is dated on the
front and carries a copy of my signature on the bottom.
Selected kitchenware, apparel, and the commemorative stamp featuring
Oliver's Oktoberfest design.
A souvenir store display at Marienplatz right in the center of Munich
showcasing abundant Oktoberfest merchandise products featuring my artwork,
ranging from beer steins of all sizes to glasses and t-shirts.