I had the pleasure of illustrating the cover for Süddeutsche Zeitung on the Oktoberfest – capturing the energy, excitement, and traditions of the world’s most famous beer festival.
The scene is a lively wimmelbild, packed with details that bring the Munich Wiesn to life: crowded beer tents, waitresses skillfully carrying Maßkrüge, brass bands playing, people in traditional Bavarian attire, and the joyful chaos of amusement rides and festivities.
Oktoberfest is more than just beer and celebration – it’s a cultural phenomenon that brings millions together. My goal was to reflect this unique blend of tradition, camaraderie, and the sheer vibrancy of the event in a single illustration.
OKTOBERFEST POSTER
This project holds special significance for me. In 2008, I had the honor of winning first prize in Munich’s official Oktoberfest poster design competition.
My design featured four key symbols that embody the spirit of the festival: a beer mug, a Ferris wheel, a smiling heart, and a pretzel. Each element represents a different aspect of the Oktoberfest experience – the joy of sharing a drink, the excitement of the fairground, the warmth of Bavarian hospitality, and the beloved traditional food.
The artwork was printed on official Oktoberfest memorabilia, including beer mugs, posters, and collector’s items, spreading its festive spirit far and wide. >MORE